- Roadshow: HCMC from November 4th to November 6th,2015
- Leaflet Delivery: at 8 universities và 4 high schools in HCMC and some areas nearly Pearl Plaza.
- Public Entertainment Shows: on weekend.
Pearl Plaza Launching is widely introduced to customers a shopping mall included a full range of facilities: GYM center, supermarket, coffee shop, dining room, cinema, which are prestige and qualified, and the other interesting activities such as playing music, singing by the band, seeing fairy catsle areas, giving customers free bubbles. (Public entertainment Shows take place on thursday, friday, saturday, sunday and November 20th). Simultaneously, the program offers many promotions and coupons when buying products, special music program 20/11 attached with many offers from the brand.